Read Amazon's rule before anything else
Amazon's Seller Code of Conduct is the policy that covers operating more than one selling account. It lives inside Seller Central, so read the current version there, for your marketplace, before you open or run a second account.
Amazon staff have summarized the rule on Amazon's own Seller Forums. In one Amazon reply, the policy is quoted as allowing "one Seller Central account for each region in which you sell" unless you have a legitimate business need for another, with owning separate brands run as separate businesses given as an example. The same reply warns that if any of your accounts isn't in good standing, Amazon may deactivate all of them.
Whether you must ask Amazon before opening another account has changed over the years and can depend on the marketplace. An Amazon staff post on the UK Seller Forums says that in some cases of legitimate business need, Amazon may allow multiple selling accounts without prior approval. Check the platform's current policy. If your case isn't clearly covered, ask Seller Support in writing before you open the account, and keep the answer with your records.
To put it plainly:
- No legitimate business need, no second account. One business selling in one region runs one account.
- A suspension isn't solved with a new account. If an account is suspended or deactivated, the route is Amazon's reinstatement process. Opening a new account in a fresh browser profile breaks Amazon's rules and Multime's acceptable use policy.
- New countries don't automatically mean new accounts. Amazon offers ways to sell in more marketplaces from an existing account. Check Amazon's global selling pages in Seller Central before assuming you need another one.
Who this page is for
- A company that owns two brands and runs them as separate businesses, each with its own Seller Central account.
- A holding company or family business that owns several selling businesses.
- A seller whose VAs handle listings, customer messages and reports.
- An agency or freelancer who works in clients' Seller Central accounts through access each client grants.
Give staff their own Seller Central users
Seller Central has a User Permissions page for exactly this. An Amazon staff post on the Seller Forums explains that the primary user invites secondary users through User Permissions and should grant each person only the permissions their job needs. The same post is blunt: "Don't share your password with other people." It also notes that the feature is for sellers on the Professional selling plan.
So the right setup is this: each VA or agency staffer has their own Seller Central user, with permissions you set in Seller Central. Multime then keeps those sessions organized, with one profile per business per person and that person's own login saved in it.
Amazon staff have also said on the forums that accounts can become associated when the same people, or the same third-party account management service, access them (see the UK post above). Multime doesn't change how Amazon associates accounts, and it isn't meant to. Every account your team touches should be one the business is allowed to operate, in good standing.
One profile per business: what goes in it
| Item | Example for "Cedar & Pine Home" |
|---|---|
| Group | "Cedar & Pine Home", kept apart from the owner's other brand |
| Saved login | The VA's own Seller Central user, with its 2FA secret for live codes |
| Other tools | The brand's shipping software, 3PL portal, accounting tool and Shopify store |
| Proxy | One proxy per business location, such as an SSH connection to a small server at the brand's office |
| Time zone and language | Set from the proxy's IP, so they match where the business operates |
| Remarks | Marketplaces, legal entity, account owner, Seller Support case numbers |
| Cookies | Saved when the profile closes |
One proxy per business location
If each business has its own office or warehouse, you can route its profile through that location. Multime supports SSH proxies, so a small server on the office network works, as do HTTP, HTTPS and SOCKS5 proxies. DNS goes through the proxy, and the profile's time zone, language and geolocation follow the proxy's IP. The point is plain consistency: each business is worked from where it actually operates. A proxy isn't a way to make one business look like several, and it doesn't change any of Amazon's rules. See the proxy manager.
A day with two brands and three VAs
The owner runs Cedar & Pine Home and Willow Kids, two brands with separate businesses and separate Seller Central accounts. Three VAs help.
- Ana answers customer messages for both brands. She has her own Seller Central user in each account, limited to messages and orders. In Multime she sees two profiles, "Cedar & Pine – Ana" and "Willow Kids – Ana", and nothing else.
- Ben works on listings for Willow Kids only. His Multime account sees only the Willow Kids group.
- Chris pulls the weekly reports. He has his own Seller Central user in each account with access only to reports, set in User Permissions. In Multime he can open his two profiles but not edit them.
The owner's own primary-user profiles sit in the private workspace on the owner's computer. VAs never see it. A profile opens for one person at a time, so two people never work in the same session. When a VA closes a profile, its cookies and chosen browser data go back to the owner's computer. The teams page explains the setup.
The owner dashboard shows who is online and which profile each VA has open. The activity log records each profile opened and closed, on which computer and for how long, plus edits, cookie imports and exports and 2FA codes viewed.
Keep the data where you can see it
Seller accounts hold sensitive things: bank details, tax information, customer addresses. Multime doesn't run a cloud for profiles. Profiles, cookies and saved logins live in a local database on your computer, and passwords, 2FA keys, proxy passwords and cookies are encrypted with AES-256-GCM, with the key protected by macOS Keychain or Windows DPAPI. More on the local-first page.
What Multime doesn't do
- It doesn't decide whether you may run more than one account. Amazon does, through its policies and, where needed, Seller Support.
- It makes no claims about how Amazon reviews or links accounts, and it doesn't protect any account from suspension.
- It doesn't replace User Permissions. Give each person their own Seller Central user and keep the primary login to yourself.
- While a VA has a profile open, their computer holds that session. Share profiles only with people you trust with the account.
- Your computer has to be on for VAs to sign in and open profiles, because it hosts the workspace.
Plans
A seller working alone can use the Solo plan: $19 a month for 100 profiles, without VA seats. With VAs, the Team plan costs $49 a month for 300 profiles and 5 VA seats, and the Agency plan costs $129 a month for 1,000 profiles and 20 VA seats. The Free plan has 5 profiles and needs no card. See pricing.